Halden & Rowe · Missions
The commitments Halden & Rowe is running the year against.
Six measurable objectives ordered by strategic weight. Every Prompt, Opportunity and Decision Galvia surfaces is scored against how much it moves one of these Missions.
Portfolio commitment
£3.2m
Cash-denominated Mission targets, consolidated in GBP. Percent-denominated Missions (margin, conversion, sell-through) are tracked in their own units.
- On track
- 3
- At risk
- 2
- Behind
- 1
Portfolio
Missions in flight.
Read the top of the list — it is where an executive hour is worth the most. Missions do not compete for attention; they compete for cash.
- 01On trackEstablishedTarget · 30 Sep 2026
Release £2M of working capital by end of Q3.
Free the cash sitting in slow inventory and unhedged FX exposure before the autumn buy window closes.
Sponsor · David Ashworth2 opportunities · 2 decisions · 2 prompts
Next · BBQ overhang cleared before the buy window. (5 Aug)
Current
£1.2m
of £2m
- 02At riskEmergingTarget · 21 Sep 2026
Recover Womenswear gross margin to 43.5% by autumn.
Reverse the 190bps drift in Womenswear margin before the autumn range lands, without ceding the seasonal-handover on denim.
Sponsor · Rachel Okafor1 opportunities · 2 decisions · 2 prompts
Next · Own-brand fixture reset at the July window. (27 Jul)
Current
41.9%
of 43.5%
- 03BehindInvestigateTarget · 15 Jul 2026
Return iOS Safari checkout to 71% completion and hold sitewide ≥ 70%.
Close the digital checkout regression, then codify the release-gating so the pattern does not repeat before peak.
Sponsor · James Whitfield1 opportunities · 1 decisions · 1 prompts
Next · iOS Safari feature-flag off. (1 Jul)
Current
66.0%
of 71.0%
- 04On trackEstablishedTarget · 31 Jan 2027
Add £1.2M of incremental loyalty gross profit this financial year.
Convert the silver-tier signal into a repeatable engine that grows loyalty gross profit without discounting the gold tier.
Sponsor · Aoife Callaghan1 opportunities · 1 decisions · 1 prompts
Next · Full-cohort silver reactivation. (13 Jul)
Current
£340k
of £1.2m
- 05At riskEmergingTarget · 31 Dec 2026
Lift full-price sell-through by 3.5 points by year-end.
Protect full-price integrity by favouring paid-media and mix over markdown for the balance of the year.
Sponsor · Iona MacLeod2 opportunities · 2 decisions · 2 prompts
Next · BBQ overhang cleared without depth escalation. (5 Aug)
Current
65.4%
of 68.0%
- 06On trackEstablishedTarget · 30 Sep 2026
Return Irish cohort conversion to 21.5% by end of Q3.
Recover the conversion drift concentrated in Cork and template the fix across the Munster cluster before the back-to-school peak.
Sponsor · Priya Raman1 opportunities · 1 decisions · 1 prompts
Next · Munster weekend service review. (18 Jul)
Current
20.4%
of 21.5%